ABOUT BOMAR:
Services and Products
How to Create a Request
for Proposal
When government departments and private corporations are
ready to make commitments for large expenditures, they
create a document known as "Request for
Proposal," to which vendors respond with Proposals.
The decision of what is presented in an RFP is a complex
issue with far reaching consequences for the buyer. This
workshop analyzes the strategies that are available to
the buyer and the results that they may produce. It also
provides guidelines on how to present various desirable
or mandatory features which often turn into
unsurmountable obstacles for buyers.
Proposal Writing Workshop
Customized or off-the-shelf training to analyze a Request
for Proposal; match the requirements with your products
or services; organize the proposal logically and outline
the complete range of benefits offered by your proposal;
and provide conclusive reasons why your solution is the
best alternative available to your customer.
Software Sales and Support for
Direct Mail Marketers
Companies of all sizes can utilize PC-based software to
perform all the functions required for a direct mail
campaign. BOMAR is an authorized dealer of SmartMS,
from Group1 Software, which provides address
correction and validation as well as mail presortation
for Canadian Marketers, guaranteeing the lowest postal
rates for its customers.
Direct Mail Marketing Workshop
Learn how to create a strategy for a successful direct
mail campaign; understand how to appeal to your customers
for best results; analyze your options and plan the offer
package for maximum response; learn the latest database
marketing techniques to target your best prospects, and
analyze the results for future use.
Creation and Maintenance of
Customized Mailing Lists
Satisfied past customers form a source of wealth often
missed by many organizations. BOMAR Marketing Services
collects, edits, codes, and maintaining up-to-date
customer mailing lists. Using PC software, mailing lists
are made to conform to Canada Post accuracy standards,
and presortation options are utilized to take full
advantage of lower postal rates.
Designing, Planning and Conducting a
Direct Mail Campaign
A business is analyzed in detail to understand the common
characteristics of the customers, and why they buy a
product. Then, a strategy is built for a successful
direct mail campaign, including a package that has appeal
and a target market that has been properly identified.
The marketing plan is executed with precision, and a
complete analysis is preformed at the conclusion to
compare the results with the initial plans.
FAX Marketing
In just a few years, the Fax has become one of the most
potent marketing tools of all times. When every business
depends on the Fax for its internal use, few in fact use
it effectively for the marketing of their goods and
services. BOMAR Marketing Services offers training
on how to use the Fax as a marketing tool, as well as
coaches its customers on how to build a marketing
strategy that incorporates the Fax.
Contracts Between Government and
Industry
In addition to traditional contracting of goods and
services, federal and other governments are turning
to private business to take over a bigger role. This
shift in attitude demands better appreciation of
contracting with governments, as well as better
contractual performances. BOMAR Marketing Services
consults to both government and industry, and conducts
training sessions designed to diminish conflict and
facilitate good contracting practice on both sides.
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